How do you pronounce Karioca and what does that mean ?


Officially, Carioca (ours with K) means being born in the city of Rio de Janeiro, Brazil. But much more than that, being a Carioca is a way of life!

Cariocas are internationally known for their tanned bodies, happiness and festive spirit, their friendliness and their relaxed way of seeing and living life.

We are passionate about the sun and the sea. As the Brazilian singer Adriana Calcanhoto said in the song “Cariocas”: “we don’t like cloudy days” and we are depressed on rainy days. The beach is our “backyard” 365 days of the year, and it is in it that we recharge our energy.

Not to mention, one of the most traditional customs of Carioca is clapping on the sunset from the Ipanema - Leblon e Arpoador beach. The “ritual” happens every day, and it is our way of celebrating life and being grateful for one more day.

We love soccer, surfing and any outdoor sport. It doesn’t matter if we are playing beach soccer with friends or jogging in the famous boardwalk of the beaches or in “Aterro do Flamengo” late afternoon, after a day of work. Just to feel relaxed and light-hearted.

Wanna collab with us?

Do you have what it takes to work with Karioca Girl? Do you have your own style that is admired by others? If that’s you, we want you to join #Kariocagirl

Here's how to start:

1. Tag @karioca_girl and #kariocagirl in your Instagram posts

2. Send us a DM or an email with links from your social media to:


We can’t wait to have you join our #Kariocagirl Family!